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This study adopts an inductive single-case research method, taking mung beans from Yangyuan County, China, as a case, to analyze the mechanisms through which technological innovation promotes the development of GIs and drives farmers toward prosperity. The research findings are as follows: First, the process of technological innovation promoting brand development and driving farmers toward common prosperity evolves along the path of “specialty products enriching farmers—innovation boosting income—premium sharing.” Second, the promotion of GIs development by technological innovation exhibits stage-specific characteristics. During the incipient phase, technology empowered industrial development and GIs establishment, creating more varied channels for increasing rural income; in the growth phase, technological innovation enhanced the stability of the industrial chain and brand premium, increasing growers’ income by 9,150 yuan\u002Fha; in the leapfrog development phase, technological innovation extended the value chain of the Yangyuan Mung Bean brand, enabling farmers to earn 32.08% more income than from unbranded mung beans. 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