[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"item-687":3,"related-687":56},{"id":4,"title":5,"url":6,"summary":7,"summary_zh":8,"content":9,"source_name":10,"source_url":8,"published_at":11,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":15,"score_detail":16,"sources":24,"tags":26,"primary_topic":8,"secondary_topics":31,"classification":32,"search_phrases":50,"slug":53,"view_count":54,"doi":8,"paper":8,"created_at":55},687,"引导更多品牌连锁企业向县域下沉(人民日报2026-08-19 权威发布)","https:\u002F\u002Fpaper.people.com.cn\u002Frmrb\u002Fpc\u002Fcontent\u002F202608\u002F19\u002Fcontent_30175772.html","人民日报8月19日权威发布专栏报道8-18国新办激发下沉市场活力、活跃县域消费新闻发布会。农业农村部市场与信息化司负责人宋丹阳介绍:深入实施农业品牌精品培育计划,持续开展互联网+农产品出村进城工程,推动大型电商平台、批发市场、连锁超市与主产区建立稳定对接;鼓励各地结合休闲农业、农事体验打造丰收市集、非遗工坊等消费新场景。商务部将加快构建农产品营销服务体系,文化和旅游部将聚焦产品业态供给推动县域文旅提质升级。",null,"8月18日，国务院新闻办举行新闻发布会，介绍激发下沉市场活力活跃县域消费有关情况。\n\n**接续推进农村现代流通体系建设**\n\n下沉市场覆盖城乡、连接产销、服务民生，承载着最广泛的消费群体，也蕴藏着最具潜力的消费需求，县域是其重要组成部分。商务部部长助理袁晓明介绍，我国县域地区约占全国九成国土面积、五成常住人口、四成经济总量，县乡消费占社会消费品零售总额的比重稳步提升，成为扩消费最重要潜力来源。\n\n近日，商务部会同相关部门印发《关于进一步激发下沉市场活力 活跃县域消费的意见》（以下简称《意见》），推动促消费与惠民生紧密结合，强化新供给与新需求适配联动，以新型城镇化建设培育需求，以高质量设施业态和商品服务丰富供给，以连锁经营等现代流通方式提高效率，以良好营商环境强化保障，更好满足居民品质化、多样化消费需求。\n\n《意见》主要包括4个方面。一是优化县域商业环境。加快存量商业设施更新，优化商业网点布局，完善商业服务配套，盘活闲置资源资产。提高城乡流通网络效能，畅通城乡双向流通渠道，引导线上线下协同发展。二是丰富县域消费供给。引导连锁企业加速下沉，促进本地品牌守正创新，因地制宜发展新业态。扩大优质优价商品供应，加快完善“一老一小”等服务业态，促进商农文旅体融合发展。三是增强消费保障能力。推动稳岗就业拓展增收途径，强化创业安居释放消费潜力。支持一批企业总部和平台企业在县域布局，提供更多就业岗位，培育扎根县域的新形态就业群体。四是强化要素集成。在财政、金融、土地、营商环境等方面推出一批硬招实招，带动各类资源要素向县域集聚。\n\n2021年以来，商务部深入推进县域商业体系建设，有力带动农民收入和农村消费双提升。\n\n流通设施持续提档升级。建设改造县城综合商贸服务中心3159个，乡镇商贸中心1.5万个，村级便民商店16.8万个，全国基本实现县乡村三级商业网点全覆盖。\n\n物流配送体系日趋健全。累计支持升级改造县乡物流配送网点3600多个，每天有超过1亿件包裹进出农村。\n\n农产品供应链转型升级。支持建设农产品分拣、预冷、初加工等设施近4000个，农产品商品化处理和错峰销售能力明显增强，帮助更多好产品卖出好价钱。\n\n流通业态方式加速创新。“十四五”时期，农村网络零售额突破3万亿元，累计增长1万亿元，农村网商数超过2000万家。\n\n袁晓明表示，商务部将接续推进农村现代流通体系建设，促进商业网络、流通方式、服务业态、市场环境升级。\n\n**优化县域“个转企”证照联办等审批流程**\n\n商务部流通发展司司长李佳路介绍，商务部将顺应县域消费需求变化，多措并举繁荣消费市场。\n\n销售和生产两端发力，丰富优质商品供给。会同相关部门大力推动新能源汽车、绿色智能产品等下乡，鼓励企业开发符合县域消费特色的优质产品。\n\n抓重点和补短板并举，提升服务消费能级。以城市一刻钟便民生活圈建设经验为参照，在县城因地制宜打造便民生活圈。\n\n引进来和育本土协同，壮大优质商业主体。引进来，就是引导更多品牌连锁企业向县域下沉。育本土，就是支持发展承载地方文化的小店、老字号、作坊式品牌，帮助他们提升品牌打造、持续经营能力，培育一批文创手作、家居生活、食品茶饮等领域的经营主体。\n\n促创新和抓规范并重，推动业态模式创新。鼓励有条件的地方发展虚拟现实、沉浸式体验，“人工智能+消费”等。\n\n个体工商户是下沉市场中数量最多的经营主体。市场监管总局登记注册局负责人杜林亚介绍，截至2026年7月底，下沉市场在册个体工商户数量对比企业数量为209∶100，显著高于一二线城市中的85∶100，数量超过7800万，其中86%从事的都是服务业相关行业。\n\n《意见》提出，“在符合条件的同一县域地区推行连锁企业和商贸个体工商户‘一照多址’”“进一步优化县域‘个转企’证照联办等审批流程”。\n\n杜林亚说，个体工商户“一照多址”和“个转企”证照联办，是市场监管部门推出的两项制度创新。“一照多址”就是指个体工商户可以在其登记机关辖区内申请登记多个实体经营场所，并且将所有实体经营场所都记载于营业执照上。“个转企”证照联办是指个体工商户可以通过变更登记的方式直接转型为企业，依法保留字号、成立时间、统一社会信用代码等经营要素，并可以同步办理税务、公章刻制、社保登记、住房公积金缴存登记等事项。\n\n**有力促进农产品消费，推动县域文旅提质升级**\n\n农产品消费一头连着百姓餐桌，另一头连着农业生产，在活跃县域消费中发挥了重要作用。农业农村部市场与信息化司负责人宋丹阳介绍，近年来，农业农村部会同有关部门强化工作指导，优化供给端、创新流通端、激活市场端，有力促进农产品消费。\n\n卖出好价钱，重点是抓好品牌培育。深入实施农业品牌精品培育计划，指导各地建立农业品牌目录，打造一批影响力大、带动力强的区域公用品牌，带动企业品牌和产品品牌协同发展。\n\n找到好销路，重点是抓好产销对接。持续开展“互联网+”农产品出村进城工程，推动大型电商平台、批发市场、连锁超市与主产区建立稳定的对接关系。\n\n融进新业态，重点是抓好消费场景打造。结合休闲农业、农事体验等新业态，打造丰收市集、非遗工坊等农产品消费新场景，鼓励各地举办形式多样的农产品促消费活动，引导城乡居民就近消费、融合消费，让县域消费不仅有“烟火气”，更有“新活力”。\n\n宋丹阳说，商务部将加快构建农产品营销服务体系，实施农产品农业品牌提升行动，常态化开展消费促进活动，释放多样化、品质化、差异化消费潜力。\n\n文化和旅游部产业发展司负责人辜科伟说，“奔县游”、乡村游成为下沉市场消费新热点。文化和旅游部将聚焦产品业态供给、场景、活动等3个方面推动县域文旅提质升级，促进文旅消费迸发更大活力。\n\n提升供给品质，让县域文旅有看头。指导113个县开展文化产业赋能乡村振兴试点，实施乡村旅游提质增效行动。\n\n拓展消费场景，让下沉市场有热度。研究制定相关行业标准，引导夜间文旅经济健康有序发展，支持有条件的地方打造特色鲜明的夜间文旅消费场景。\n\n丰富活动载体，让文旅服务有温度。将举办国庆文旅消费月，围绕迎国庆、赏秋景推出一系列文旅活动、惠民措施和便民服务，加大对县域乡村文旅目的地的推介力度。","人民日报记者 韩鑫 2026-08-19","2026-08-19T00:00:00Z","报道",10,true,95,{"impact":17,"substance":18,"depth":19,"authority":20,"freshness":21,"relevant":22,"comment":23},28,24,19,15,9,1,"央媒权威报道，聚焦县域商业体系与农村流通建设，政策信息量大，数据详实，对农业信息化和数字乡村有直接指导意义。",[25],{"name":10,"url":6},[27,28,29,30],"国新办","人民日报","县域消费","农产品流通",[],{"status":33,"locked":34,"version":35,"method":36,"evidence":37},"unclassified",false,"2026-10-22.2","rules",{"candidates":38,"agricultural_evidence":14,"reason":49},[39,44],{"code":40,"score":22,"supported":34,"title":41,"abstract":42,"tags":43},"E5",[],[],[30],{"code":45,"score":22,"supported":34,"title":46,"abstract":47,"tags":48},"G4",[],[],[29],"缺少足够的主题证据",[51,52],"农产品流通 人民日报 县域消费 国新办","农产品流通 人民日报","农产品流通人民日报县域消费国新办-687",8,"2026-08-18T23:59:13.257818Z",{"total":57,"page":22,"page_size":57,"items":58},6,[59,101,143,200,265,317],{"id":60,"title":61,"url":62,"summary":63,"summary_zh":8,"content":64,"source_name":65,"source_url":8,"published_at":66,"category":67,"cover_url":8,"hotness":13,"is_selected":34,"score":68,"score_detail":69,"sources":73,"tags":75,"primary_topic":77,"secondary_topics":82,"classification":83,"search_phrases":96,"slug":99,"view_count":88,"doi":8,"paper":8,"created_at":100},643,"国新办8月18日新闻发布会预告:激发下沉市场活力活跃县域消费","https:\u002F\u002Ffinance.eastmoney.com\u002Fa\u002F202608173842890517.html","国务院新闻办公室将于2026年8月18日(星期二)下午3时举行新闻发布会,请商务部部长助理袁晓明和农业农村部、文化和旅游部、市场监管总局有关负责人介绍激发下沉市场活力、活跃县域消费有关情况,并答记者问。这是8-18中央层面的重要政策预告,凸显县域消费、下沉市场与农产品流通的政策方向,有望带动县乡消费基础设施、电商物流、特色农产品销售新一轮升级。","预告：国新办8月18日将举行新闻发布会 介绍激发下沉市场活力活跃县域消费有关情况\n\n2026年08月17日 10:25\n\n来源： 财联社\n\n[](https:\u002F\u002Ffinance.eastmoney.com\u002Fa\u002F202608173842890517.html#gubaComment)\n\n小 中 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2026-08-17","2026-08-17T00:00:00Z","政策",66,{"impact":70,"substance":71,"depth":54,"authority":71,"freshness":21,"relevant":22,"comment":72},25,12,"国新办发布会预告，涉及县域消费政策，全国性影响，但信息为预告性质，深度一般。",[74],{"name":65,"url":62},[27,29,76,30],"下沉市场",{"code":40,"slug":78,"name":79,"path":80,"parent_code":81},"branding-commerce","品牌流通与电商","\u002Ftopic\u002Ffood-supply\u002Fbranding-commerce","E",[],{"status":84,"locked":34,"version":35,"method":36,"evidence":85},"classified",{"candidates":86,"agricultural_evidence":14},[87,92],{"code":40,"score":88,"supported":14,"title":89,"abstract":90,"tags":91},4,[],[30],[30],{"code":45,"score":22,"supported":34,"title":93,"abstract":94,"tags":95},[],[],[29],[97,98],"农产品流通 下沉市场 县域消费 国新办","农产品流通 下沉市场","农产品流通下沉市场县域消费国新办-643","2026-08-17T23:54:52.920802Z",{"id":102,"title":103,"url":104,"summary":105,"summary_zh":8,"content":106,"source_name":107,"source_url":8,"published_at":108,"category":67,"cover_url":8,"hotness":13,"is_selected":34,"score":109,"score_detail":110,"sources":114,"tags":116,"primary_topic":119,"secondary_topics":125,"classification":126,"search_phrases":137,"slug":140,"view_count":141,"doi":8,"paper":8,"created_at":142},881,"农业农村部市场与信息化司：将在三方面用力进一步释放农村消费活力 上半年乡村消费品零售额33216亿元同比+2.5%","https:\u002F\u002Fnync.hebei.gov.cn\u002Fhtml\u002Fwww\u002Fsndt\u002F2090353634407460865.html","国新办8月18日就激发下沉市场活力活跃县域消费举行新闻发布会。农业农村部市场与信息化司宋丹阳介绍：今年上半年乡村消费品零售额33216亿元同比增长2.5%（增速快于城镇1.3个百分点）。重点在三方面用力：一是在创造乡村美好生活空间上用力，深入实施乡村建设行动、人居环境整治和\"三电一码\"数字乡村建设；二是在培育农村消费新业态上用力，发展休闲农业、\"农业+康养\"\"农业+研学\"跨界融合，累计推介乡村休闲旅游精品线路1000多条；三是在完善消费设施上用力，与24省共建41家批发市场，加快农村基础设施数智化改造。","感谢您对农村消费市场的关注。习近平总书记指出，“拓展现代化发展空间，农业农村是大有可为的广阔天地。几亿农民整体迈入现代化，会释放巨大的创造动能和消费潜能，为经济社会发展注入强大动力。”近年来，各地各部门协同发力，夯实消费基础，持续释放农村消费潜力。从今年上半年的数据看，乡村消费品零售额33216亿元、同比增长2.5%，增速快于城镇1.3个百分点。我部重点在以下三个方面用力。\n\n在创造乡村美好生活空间上用力，让城乡居民放心消费，舒心消费。深入实施乡村建设行动，扎实推进农村人居环境整治提升，统筹推进农村厕所革命、生活污水垃圾治理和村容村貌改善，建设宜居宜业和美乡村。提升农村公共服务配套水平，推动各地持续加强农村道路、供排水、寄递物流等基础设施建设。加强农耕文化保护传承，培育文明乡风、良好家风、淳朴民风，焕发乡村文明新气象。通过提升乡村生活品质和治理水平，不断优化农村消费环境，增强人民群众获得感、幸福感、安全感，为释放消费潜力奠定良好基础。\n\n在培育农村消费新业态上用力，让城里人下乡消费，体验消费。拓展农业多种功能，挖掘乡村多元价值，发展休闲农业、农村电商等新产业新业态，创新节庆赛事、非遗体验等消费场景，打造村咖民宿、围炉煮茶等消费热点，促进“农业+康养”“农业+研学”等跨界融合。目前，我部累计推介乡村休闲旅游精品线路1000多条，吸引更多城市居民走进乡村欣赏田园风光、品味乡风民俗，有效带动了农村餐饮、住宿、购物等消费增长。\n\n在完善消费设施上用力，让城乡居民便捷消费、就近消费。一方面，我部与24个省（区、市）共建41家批发市场，带动建设一批区域性市场、田头市场以及产地冷链集配中心，与县乡村三级物流网络融合联动，畅通“工业品下乡，农产品进城”双向通道。另一方面，会同相关部门推进数字乡村建设，完善农村网络基础设施，加快农村基础设施数智化改造，为农村消费注入数字化新动力。\n\n下一步，我部将会同相关部门继续把激活农村消费作为重点发力点，千方百计促进农民稳定增收，打造各具特色的消费场景，加快释放农村消费潜力，为经济社会发展注入更大动力。谢谢。","微观三农 2026-08-20","2026-08-20T00:00:00Z",79,{"impact":70,"substance":111,"depth":20,"authority":71,"freshness":112,"relevant":22,"comment":113},20,7,"农业农村部官方发布，聚焦农村消费释放，含具体数据与政策方向，影响全国，但深度一般。",[115],{"name":107,"url":104},[117,27,118,29,76],"数字乡村","农村消费",{"code":120,"slug":121,"name":122,"path":123,"parent_code":124},"I6","digital-village","数字乡村与数据要素","\u002Ftopic\u002Fdigital-agriculture\u002Fdigital-village","I",[],{"status":84,"locked":34,"version":35,"method":36,"evidence":127},{"candidates":128,"agricultural_evidence":14},[129,133],{"code":120,"score":88,"supported":14,"title":130,"abstract":131,"tags":132},[],[117],[117],{"code":45,"score":22,"supported":34,"title":134,"abstract":135,"tags":136},[],[],[29],[138,139],"下沉市场 农村消费 县域消费 数字乡村","下沉市场 农村消费","下沉市场农村消费县域消费数字乡村-881",2,"2026-08-24T00:06:08.681457Z",{"id":144,"title":145,"url":146,"summary":147,"summary_zh":8,"content":148,"source_name":149,"source_url":8,"published_at":150,"category":12,"cover_url":8,"hotness":13,"is_selected":34,"score":151,"score_detail":152,"sources":157,"tags":159,"primary_topic":163,"secondary_topics":164,"classification":165,"search_phrases":194,"slug":197,"view_count":198,"doi":8,"paper":8,"created_at":199},5415,"2026年全国农产品产销大会北部片区10月22日临沂启幕 专设AI赋能批发市场专题","https:\u002F\u002Fwww.jiemian.com\u002Farticle\u002F15210871.html","由商务部主办的2026年全国农产品产销大会（北部片区）定于10月22—25日在临沂国际博览中心举办，是该国家级产销平台首次落地山东。大会覆盖北部片区15个省（区、市）及新疆生产建设兵团，集聚供应商1200余家、采购商1500余家，规模创历届新高，策划农产品电商标准化建设、AI赋能农产品批发市场转型升级等20多场活动，并设直播电商助农专区。临沂前8个月农产品加工企业实现企业家数与营收「双超2500」，产销大会的AI与电商专题为数字农业流通环节提供了对接平台。","本届大会以“农商互联携手 助力乡村振兴”为主题，采用“1场开幕式+3场主题活动+N场系列对接活动”的总体架构。30多场活动涵盖北部片区优质农产品推介与产销对接、“畅联北部”全国农产品大市场建设和协同发展、农产品电商标准化建设暨品牌打造、北方农产品内外贸一体化与出口合作交流、AI赋能农产品流通、上合及RCEP国家农产品推介等议题。\n\n展馆设置上，规划了乡村振兴省际馆、助农生态企业馆、山东生态食品融合馆3个主题馆和公共服务区，展品涵盖粮油、果蔬、畜禽、地理标志产品、绿色有机食品、农机器械等全品类，实现“北部好物”一站集采。\n\n值得关注的是，大会在对接模式上做了不少创新。会前即开展供需预匹配，供需双方带着需求、带着产品参会；会中组织多轮一对一、一对多精准商务洽谈；会后持续留存对接渠道，做到“大会闭幕、对接不停”。同时引入电商平台、新媒体达人资源，开展巡馆直播、品牌专场带货，打通线上线下双通道。\n\n对外方面，大会依托山东的上合示范区和RCEP地方经贸合作机制平台，定向邀约上合组织国家、RCEP境外采购商参会，推动北部片区农产品既深耕国内大市场，又拓展国际市场。","界面新闻 2026-10-20","2026-10-20T00:00:00Z",68,{"impact":153,"substance":154,"depth":155,"authority":21,"freshness":54,"relevant":22,"comment":156},22,16,13,"全国性农产品产销对接大会，专设AI赋能批发市场专题并融入电商直播与跨境采购，具行业参考价值，但属会议预告类报道、信息增量有限。",[158],{"name":149,"url":146},[117,160,161,162,30],"农业人工智能","产销对接","农产品电商",{"code":40,"slug":78,"name":79,"path":80,"parent_code":81},[],{"status":84,"locked":34,"version":35,"method":36,"evidence":166},{"candidates":167,"agricultural_evidence":14},[168,172,179,185,190],{"code":40,"score":57,"supported":14,"title":169,"abstract":170,"tags":171},[],[162],[161,30,162],{"code":173,"score":174,"supported":14,"title":175,"abstract":176,"tags":178},"E1",3,[],[177],"农产品加工",[],{"code":180,"score":174,"supported":14,"title":181,"abstract":182,"tags":184},"I1",[],[183],"数字农业",[],{"code":186,"score":22,"supported":34,"title":187,"abstract":188,"tags":189},"I2",[],[],[160],{"code":120,"score":22,"supported":34,"title":191,"abstract":192,"tags":193},[],[],[117],[195,196],"临沂 农产品产销大会","AI赋能 批发市场","临沂农产品产销大会-5415",0,"2026-10-21T00:09:54.436890Z",{"id":201,"title":202,"url":203,"summary":204,"summary_zh":205,"content":8,"source_name":206,"source_url":203,"published_at":207,"category":208,"cover_url":8,"hotness":13,"is_selected":34,"score":209,"score_detail":210,"sources":214,"tags":216,"primary_topic":220,"secondary_topics":226,"classification":227,"search_phrases":243,"slug":246,"view_count":198,"doi":247,"paper":248,"created_at":264},4868,"Farmers market as public quick commerce infrastructure: a conceptual policy framework for digital transformation","https:\u002F\u002Fdoi.org\u002F10.3389\u002Ffsufs.2026.1966579","The rapid digitalization of food retail through private quick commerce platforms has transformed urban food consumption patterns in India. Despite the investments in digital infrastructure, Uzhavar Sandhai (Farmers Market), a farmer-to-consumer direct marketing system in Tamil Nadu, is still limited to traditional physical markets. This study suggests a strategic rethinking of Farmers Market as a public quick commerce infrastructure layer, incorporating digital marketplaces, hyperlocal logistics and cooperative governance to boost farmer market competitiveness and promote public value, food system resilience and equitable digital market access. In this study, the Farmers Market Digital Platform model is developed by applying the conceptual policy design approach to convert the Farmers Market platform into a decentralized public quick commerce network. This study identifies the institutional, technological and governance reforms necessary to support the digital transformation of farmer markets using publicly governed digital infrastructure. This reorientation of Farmers Market to public digital infrastructure could form the policy roadmap for platformization of agriculture in Tamil Nadu, which would benefit small farmers, urban consumers, and municipalities and help alleviate inefficiencies in supply chains. As a conceptual policy framework, the proposed model has not been empirically tested and requires future pilot implementation and validation before adoption. The study contributes to the evolving literature on agricultural digitalization by offering a vision for the potential redesign of existing public agricultural markets as digitally enabled public service infrastructure, which can enhance farmer welfare and urban food system resilience.","印度食品零售通过私营即时商务平台的快速数字化，已改变了城市食品消费模式。尽管在数字基础设施方面已有投入，泰米尔纳德邦的“乌扎瓦尔桑代”（Uzhavar Sandhai，即农民市场）——一种农民对消费者的直接营销体系——仍局限于传统的实体市场。本研究建议对农民市场进行战略性的重新思考，将其打造为公共即时商务基础设施层，融合数字市场、超本地物流与合作治理，以提升农民市场的竞争力，并促进公共价值、食物系统韧性以及公平的数字市场准入。本研究运用概念性政策设计方法，构建了农民市场数字平台模型，将农民市场平台转化为去中心化的公共即时商务网络。本研究识别了支持农民市场数字化转型所必需的制度、技术与治理改革，以依托公共治理的数字基础设施加以推进。将农民市场重新定位为公共数字基础设施，可为泰米尔纳德邦农业的平台化提供政策路线图，惠及小农户、城市消费者和市政当局，并有助于缓解供应链中的低效问题。作为一个概念性政策框架，所提出的模型尚未经过实证检验，在采纳之前需要未来的试点实施与验证。本研究为农业数字化领域不断发展的文献作出了贡献，提出了一种愿景，即把现有公共农业市场重新设计为数字赋能的公共服务基础设施，从而提升农民福利与城市食物系统韧性。","Frontiers in Sustainable Food Systems","2026-10-13T00:00:00Z","论文",76,{"impact":154,"substance":211,"depth":212,"authority":155,"freshness":21,"relevant":22,"comment":213},21,17,"提出将农民市场重构为公共即时零售数字基础设施的政策框架，视角新颖但属概念性研究、未经实证检验，对国内农业数字化政策设计有借鉴价值。",[215],{"name":206,"url":203},[117,30,217,218,219],"农民合作社","农业平台化","公共数字基础设施",{"code":221,"slug":222,"name":223,"path":224,"parent_code":225},"G2","farm-services","社会化服务与规模经营","\u002Ftopic\u002Frural-services\u002Ffarm-services","G",[],{"status":84,"locked":34,"version":35,"method":36,"evidence":228},{"candidates":229,"agricultural_evidence":14},[230,235,239],{"code":221,"score":88,"supported":14,"title":231,"abstract":232,"tags":234},[],[233],"小农户",[217],{"code":40,"score":22,"supported":34,"title":236,"abstract":237,"tags":238},[],[],[30],{"code":120,"score":22,"supported":34,"title":240,"abstract":241,"tags":242},[],[],[117],[244,245],"Uzhavar Sandhai 农民市场","Tamil Nadu 农业数字化","UzhavarSandhai农民市场-4868","10.3389\u002Ffsufs.2026.1966579",{"doi":247,"openalex_id":249,"authors":250,"venue":206,"cited_by_count":198,"oa_url":256,"card":257,"direction":261,"ingested_from":263},"W7221594564",[251,253],{"name":252,"orcid":8},"Arunachalam Panchatcharam SriVidhya",{"name":254,"orcid":255},"Paul J. Mansingh","https:\u002F\u002Forcid.org\u002F0000-0003-3423-8618","https:\u002F\u002Fwww.frontiersin.org\u002Fjournals\u002Fsustainable-food-systems\u002Farticles\u002F10.3389\u002Ffsufs.2026.1966579\u002Fpdf",{"tldr":258,"method":259,"finding":260,"direction":261,"opportunity":262},"提出将印度农民市场重构为公共快速商业基础设施的政策框架。","概念性政策设计方法，构建农民市场数字平台模型。","需制度、技术与治理改革，将农民市场转为去中心化公共快速商业网络。","数字乡村与农业信息化","该框架未经实证，可开展试点验证，并探索公共数字平台对小农福利与供应链效率的影响。","openalex","2026-10-14T23:30:06.797196Z",{"id":266,"title":267,"url":268,"summary":269,"summary_zh":8,"content":270,"source_name":271,"source_url":8,"published_at":272,"category":12,"cover_url":8,"hotness":13,"is_selected":34,"score":273,"score_detail":274,"sources":278,"tags":280,"primary_topic":284,"secondary_topics":285,"classification":286,"search_phrases":312,"slug":315,"view_count":22,"doi":8,"paper":8,"created_at":316},4764,"农村电商成推动乡村振兴重要引擎","https:\u002F\u002Fwww.toutiao.com\u002Farticle\u002F7694491261629268520","围绕《加快农业农村现代化十五五规划》和2026年中央一号文件部署,分析农村电商高质量发展路径。文章以陕西平利村播等案例展示订单农业加标准赋能加品牌升级模式,论证手机成为新农具、直播成为新农活、数据成为新农资的转型逻辑,指出农村电商正推动县域消费从边缘地带走向战略前沿。","**当前，我国乡村消费品零售额占社会消费品零售总额的比重稳步提升，县域地区正从消费版图的“边缘地带”加速走向“战略前沿”，县域消费逐渐成为我国驱动内需增长的重要引擎。《加快农业农村现代化“十五五”规划》指出，实施农村电商高质量发展工程，加快农村电商迭代升级，规范发展农产品直播带货，开展“数商兴农”。2026年中央一号文件明确提出“推动电商平台下沉赋能”，乡村电商正推动乡村经济从“外部输血”向“内生造血”深度转型，成为激活乡村资源、培育本土主体、提高乡村经济发展韧性的关键支撑。**\n\n## 重塑农业生产方式\n\n农村电商根基在产业，关键在链条，绝不仅仅是给农产品挪了一个“网上摊位”。传统农业长期面临“种什么、怎么种、种多少”三大难题，丰产不丰收的现象屡见不鲜。随着农村电商快速发展，“产地直采”“定制生产”等新模式正在快速兴起，不少地方农产品依托网上订单，采用“订单农业+标准赋能+品牌升级”模式，通过定制种植标准、输出技术指导、共建特色品牌，推动农产品从“按经验种”转向“按订单种”。数字技术深度嵌入农业生产链条，农业生产方式从传统经验判断转向数据驱动，从粗放管理转向精细管控，从碎片化经营转向集约化生产，消除了农民群众“卖货难”的后顾之忧，让小农户融入了大产业，对接上大市场。\n\n手机由此成了新农具，直播成了新农活，数据成了新农资。在陕西省安康市平利县，主播手拿一块八仙“块块糖”在直播间对着镜头：“咬上一口，酥脆香甜，天星米、核桃和苏麻的香味在嘴里慢慢化开，越嚼越香。过年过节、走亲访友，都是绝佳的伴手礼……”主播介绍，产品以前只靠线下批发零售，销路窄，山货走不出去。现在通过直播，产品远销上海、广东等地，上个月线上销售额突破了3万元。这一改变，离不开“平利村播”搭建的平台。近年来，该县摸排电商人才需求，建立动态人才台账，通过分层分级渐进式培养，构建起“基础培训+进阶提升+精英精进”的人才培养体系。优质的村播培育平台，既助力本土涉农企业转型升级，也为普通村民开辟了增收新路。\n\n专家表示，电商助农的主角永远是土地和农民。从最初回应网友的购买需求开启直播，到如今发展乡村订单农业，新农人们的发展之路见证了“主播+合作社+农户”模式的成功。围绕乡村特色产业，以乡村合作社为载体，整合资源、规范生产，将更加有力地推动特色农产品从“有品相”转向“有品牌”，变“零散卖”为“规模销”，从而带动乡亲们在家门口就业，实现兴一业、富一方。\n\n## 促进农民稳定增收\n\n农村电商发展拓宽了农产品销售渠道，激活了农民主体性，成为农民增收致富的有效抓手。长期以来，不少农产品面临“藏在深山无人识”的困境，销售渠道单一。如今，鲜为人知的土特产，通过网络走出大山；农民自己当主播，带火“网红”农货。越来越多农民“扛得了锄头、玩得了直播”。每件农产品都打上标签、可追溯源头，原汁原味的特产、满满诚意的乡情引得消费者纷纷下单。农村电商发展，既让农民“离土不离乡”，实现就近就业，更是把更多收益留在乡村、留给农民。从“卖得掉”到“卖得好”，从“按筐卖”到“按个卖”，从“卖原料”到“卖品牌”，好产品卖出了好价钱，实打实装进了农民口袋。而且，不少“村播”带火了乡村旅游，把绿水青山转化为金山银山，开辟了农民增收新空间。\n\n今夏，台风“巴威”逼近福建福清，果农刘云明4000斤葡萄集中成熟，若不及时抢收与销售恐遭风毁。接到求助后，当地多单位联合行动，次日农技人员入园抢收，融媒开启助农直播，社群团购、干部代销、经销商包销多方发力，短短几小时就搭建起应急销售网络。不到一天，原本可能烂在果园里的4000斤葡萄全部售罄。这类真实发生的案例，印证着网络助农实实在在的价值。\n\n专家指出，“新农人”群体虽具有较强的数字应用意愿，但其数字素养不足、应用层次较浅，也造成了其利用数字技术发展乡村产业“心有余而力不足”的局面。要解决这一困境，必须提升“新农人”的数字应用素养，使其能够依靠数字技术获得实实在在的增收。基层党组织和政府要着力构建分层分级的精准化培训体系。针对不同的“新农人”群体，开展农业全产业链技术技能培训，把智慧农业、农产品网络销售、手机应用技能等内容纳入培训课程体系。\n\n## 畅通城乡双向流动\n\n农村电商发展，正以数字化、平台化的独特优势，成为畅通城乡要素双向流动、激活乡村振兴内生活力的关键纽带。以往，商品流通主要是从城市流向农村，农产品走出大山并不容易。现在农村现代物流配送体系不断完善、电商平台加速下沉、城乡交通网络不断织密，农产品实现“产地直发”，通过全程冷链、预先设置揽收点等方式，有效缩短在途时间、减少损耗保鲜问题。从人才流动看，农村电商催生了下乡电商人才、乡村主播、数字农业技术员等“新农人”群体，把手机作为“新农具”，把直播变成“新农活”，把土地种上“云端”。\n\n近年来，农村电商快速发展，我国基本建立起县、乡、村三级电子商务服务体系和物流配送体系，在拓宽农产品销路、促进农村消费中发挥的作用愈发凸显。相关数据显示，2025年，农村网络零售额、农产品网络零售额分别为3万亿元、7833.1亿元。物流网络日趋完善，农村物流“最后一公里”持续打通，2025年，全国县级物流配送中心覆盖率达100%。电商已不再只是销售通道，而是深度嵌入乡村振兴、产业升级，成为推动就业增收的重要引擎，让越来越多的基层群众搭上了“数字快车”。\n\n直播间架在乡村地头，网线连通广阔市场。刚刚过去的9月，浙江嘉兴举办了“数商兴农·嘉品共富”2026嘉兴数字乡村消费季活动。据不完全统计，活动期间该市开展直播超4300场，实现销售额超1.78亿元。从田间地头到“云端货架”，数字经济正加速重构当地乡村消费场景。消费季期间，嘉兴鼓励特色农产品通过主流电商、即时配送和社区团购平台开展线上销售，让乡村好物从自产自销加快走向“线上直销”。其中，海盐县举办葡萄直播专场，主推国家地理标志产品，销售葡萄2014公斤，实现销售额11万元；海宁市组织15家农村电商企业参与活动，聚焦花卉园艺、本土特色农产品开展直播，累计直播超600场，线上销售额突破2000万元；嘉兴经开区组织6家商家开展助农直播20场，发放消费优惠券600万元，直接带动销售额2000万元。\n\n专家指出，不再单纯追求卖得多，而是向卖得稳、卖得好转变，正是电商助农努力突破的方向。通过地标认证、品质严选，把正宗产地、产品标准摆在明面上，补齐农产品的信任短板。与此同时，产地供应链、仓储冷链、分级分选这些看不见的硬功夫，也要同步跟上。直播间只是对外展示的窗口，真正的底气藏在田间分选、包装发货的每一个环节。手机可以成为新农具，但不能替代田间劳作、车间生产；直播可以拓宽销路，但走红市场的关键还在于品质。","中国食品报 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直播","平利村播农村电商-4764","2026-10-13T00:08:33.942402Z",{"id":318,"title":319,"url":320,"summary":321,"summary_zh":8,"content":8,"source_name":322,"source_url":8,"published_at":323,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":324,"score_detail":325,"sources":327,"tags":329,"primary_topic":8,"secondary_topics":334,"classification":335,"search_phrases":351,"slug":354,"view_count":141,"doi":8,"paper":8,"created_at":355},2551,"现代农产品产地市场体系怎么建 人民日报海外版解读十五五规划","https:\u002F\u002Fpaper.people.com.cn\u002Frmrbhwb\u002Fpc\u002Fcontent\u002F202609\u002F14\u002Fcontent_30180907.html","9月14日刊发。农业农村部市场与信息化司负责人介绍《全国农产品产地市场体系发展十五五规划》：夯实农产品产地市场建设和市场营销服务2个基础，强化信息监测、流通队伍、数智发展和功能拓展4方面支撑，部署6方面重点任务；提出标准化、数智化、绿色化水平进一步提高的预期性目标，明确2035年远景目标。","人民日报海外版 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