[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"item-2134":3},{"id":4,"title":5,"url":6,"summary":7,"summary_zh":8,"content":9,"source_name":10,"source_url":6,"published_at":11,"category":12,"cover_url":9,"hotness":13,"is_selected":14,"score":15,"score_detail":16,"sources":18,"tags":20,"view_count":15,"doi":24,"paper":25,"created_at":42},2134,"Drone delivery as an extrinsic sustainability cue: how perceived environmental sustainability shapes consumer acceptance of upcycled foods","https:\u002F\u002Fdoi.org\u002F10.3389\u002Ffsufs.2026.1941442","The influence of drone delivery cues on consumer acceptance of upcycled foods was examined in this research. A pretest was first conducted to select suitable upcycled food stimuli, and three scenario-based experiments were subsequently conducted to test the proposed effects. In Study 1, the main effect of delivery mode was assessed, and the upcycled snack product was evaluated more favorably when it was presented with a drone delivery cue than with a traditional courier cue. In Study 2, the underlying psychological mechanism was examined, and PES was shown to mediate the effect of drone delivery on consumer acceptance. In Study 3, the boundary role of green skepticism was tested, and the positive indirect effect of drone delivery through PES was found to be weakened among consumers with higher green skepticism; the indirect effect was significant only when green skepticism was low. These findings extended research on upcycled foods, drone delivery, and sustainable food communication by showing that delivery mode could serve as an extrinsic sustainability cue.","本研究考察了无人机配送线索对消费者接受升级再造食品的影响。首先进行了一项预测试，以筛选合适的升级再造食品刺激材料，随后开展了三项基于情境的实验来检验所提出的效应。在研究1中，评估了配送方式的主效应，结果显示，与呈现传统快递线索相比，升级再造零食产品在呈现无人机配送线索时获得了更积极的评价。在研究2中，考察了其潜在心理机制，结果表明感知环境可持续性（PES）在无人机配送对消费者接受度的影响中起中介作用。在研究3中，检验了绿色怀疑主义的边界作用，发现无人机配送通过PES产生的正向间接效应在绿色怀疑主义较高的消费者中被削弱；该间接效应仅在绿色怀疑主义较低时显著。这些发现表明，配送方式可以作为一种外部可持续性线索，从而拓展了关于升级再造食品、无人机配送和可持续食品传播的研究。",null,"Frontiers in Sustainable Food Systems","2026-09-10T00:00:00Z","论文",10,false,0,{"impact":15,"substance":15,"depth":15,"authority":15,"freshness":15,"relevant":15,"comment":17},"研究无人机配送线索对升级再造食品消费接受度的影响，属消费行为与可持续营销范畴，与三农、农业信息化、智慧农业主题无直接关联，不建议进入每日精选。",[19],{"name":10,"url":6},[21,22,23],"无人机配送","可持续食品","消费者接受度","10.3389\u002Ffsufs.2026.1941442",{"doi":24,"openalex_id":26,"authors":27,"venue":10,"cited_by_count":15,"oa_url":6,"card":35,"direction":39,"ingested_from":41},"W7212157683",[28,30,32],{"name":29,"orcid":9},"Kaihong Liu",{"name":31,"orcid":9},"Houmin Wu",{"name":33,"orcid":34},"Futong Liu","https:\u002F\u002Forcid.org\u002F0009-0000-7027-6326",{"tldr":36,"method":37,"finding":38,"direction":39,"opportunity":40},"研究无人机配送作为外部可持续性线索如何影响消费者对升级回收食品的接受度。","三项情景实验，预测试筛选升级回收食品刺激物，检验中介与调节效应。","无人机配送通过感知环境可持续性提升接受度，绿色怀疑削弱该正向间接效应。","数字乡村与农业信息化","可探究无人机配送线索在真实农产品电商场景中的长期效果及跨文化差异。","openalex","2026-09-11T23:30:08.114259Z"]