[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"item-3293":3,"related-3293":37},{"id":4,"title":5,"url":6,"summary":7,"summary_zh":8,"content":8,"source_name":9,"source_url":8,"published_at":10,"category":11,"cover_url":8,"hotness":12,"is_selected":13,"score":14,"score_detail":15,"sources":23,"tags":25,"search_phrases":31,"slug":34,"view_count":35,"doi":8,"paper":8,"created_at":36},3293,"百千万村播矩阵工程见行见效 数字兴农走出振兴新路——赤峰市克什克腾旗202个村播账号600余条短视频260万元线上销售额","https:\u002F\u002Fwww.nmg.news.cn\u002F20260918\u002F50bf896a140f473081d4e7c714a1e25f\u002Fc.html","内蒙古赤峰市克什克腾旗深入学习运用千万工程经验，创新实施百千万村播矩阵工程。工程启动以来，全旗梯次推进、全域联动：全旗嘎查村(社区)党组织书记完成首批短视频拍摄常态化围绕产业、政策出镜；驻村第一书记、村两委成员、致富带头人等千名骨干加入；旗级举办2期干部直播专题培训班，覆盖600余人次；全旗已开设村播账号202个，发布短视频600余条；全旗村播骨干已累计开播300余场，线上销售额突破260万元；构建旗级统筹、苏木乡镇主抓、嘎查村落实的1+13+145三级联动格局。",null,"新华网内蒙古频道 2026年09月18日","2026-09-18T00:00:00Z","报道",10,false,64,{"impact":16,"substance":17,"depth":18,"authority":19,"freshness":20,"relevant":21,"comment":22},16,18,13,12,5,1,"县域村播矩阵工程的实操性报道，数据具体、三级联动机制清晰，对数字乡村与农村电商主题有聚合价值，但属地方动态、时效稍旧。",[24],{"name":9,"url":6},[26,27,28,29,30],"农村电商","数字乡村","内蒙古","乡村振兴","村播矩阵",[32,33],"克什克腾旗 村播矩阵","内蒙古 村播 线上销售","克什克腾旗村播矩阵-3293",0,"2026-09-24T00:03:57.164047Z",{"total":38,"page":21,"page_size":38,"items":39},6,[40,83,106,128,152,185],{"id":41,"title":42,"url":43,"summary":44,"summary_zh":45,"content":8,"source_name":46,"source_url":43,"published_at":47,"category":48,"cover_url":8,"hotness":12,"is_selected":13,"score":49,"score_detail":50,"sources":54,"tags":56,"search_phrases":59,"slug":62,"view_count":35,"doi":63,"paper":64,"created_at":82},3265,"Factors associated with farmers’ multidimensional participation in e-commerce","https:\u002F\u002Fdoi.org\u002F10.3389\u002Ffsufs.2026.1936130","Introduction As an important ICT-enabled business model, rural e-commerce has attracted growing attention, yet existing studies predominantly focus on binary adoption while overlooking heterogeneity in farmers’ participation depth, participation breadth, and platform choice. This study examines the multidimensional characteristics of farmers’ e-commerce participation. Methods Using data from 2,508 farm households in the 2020 China Rural Revitalization Survey, this study examines factors associated with four dimensions of e-commerce participation and uses ISM to identify the hierarchy of factors associated with participation decisions. Results (1) E-commerce training is positively associated with participation decision, depth, and breadth and with the probabilities of choosing social and traditional e-commerce. The household head’s education is positively associated with participation decision, depth, and breadth and negatively associated with the probability of remaining offline. In contrast, age is negatively associated with participation decision and depth and with the probabilities of choosing social and traditional e-commerce. (2) Cultivated land area is positively associated with participation decision and depth and with the probabilities of choosing social and traditional e-commerce. Organizational participation is positively associated with participation decision and depth, while average household education is positively associated with participation decision, depth, and breadth. Village e-commerce service stations are positively associated with participation decision and depth and with the probability of choosing social e-commerce. Local non-farm industrial development is positively associated only with participation breadth. (3) Within the ISM hierarchy of factors associated with participation decisions, e-commerce training is identified as a surface direct factor; organizational participation and village e-commerce service stations as shallow indirect factors; cultivated land area and average household education as middle-level indirect factors; and the household head’s age and education as deep-seated root factors. Discussion These findings demonstrate the multidimensional nature of farmers’ e-commerce participation and show that the same factor may have differentiated associations across dimensions. Policies should therefore shift from general encouragement to dimension-specific support through targeted training, organizational services, village e-commerce facilities, resource matching, and locally adapted industrial support.","引言 作为信息通信技术赋能的重要商业模式，农村电商日益受到关注，但现有研究多聚焦于二元采纳，忽视了农户参与深度、参与广度和平台选择方面的异质性。本研究考察农户电商参与的多维特征。方法 利用2020年中国乡村振兴调查中2508户农户的数据，本研究考察电商参与四个维度的相关因素，并运用ISM识别参与决策相关因素的层级结构。结果 （1）电商培训与参与决策、参与深度和参与广度呈正相关，且与选择社交电商和传统电商的概率呈正相关。户主受教育程度与参与决策、参与深度和参与广度呈正相关，与保持线下的概率呈负相关。相反，年龄与参与决策和参与深度呈负相关，且与选择社交电商和传统电商的概率呈负相关。（2）耕地面积与参与决策和参与深度呈正相关，且与选择社交电商和传统电商的概率呈正相关。组织参与与参与决策和参与深度呈正相关，而家庭平均受教育程度与参与决策、参与深度和参与广度呈正相关。村级电商服务站与参与决策和参与深度呈正相关，且与选择社交电商的概率呈正相关。本地非农产业发展仅与参与广度呈正相关。（3）在参与决策相关因素的ISM层级结构中，电商培训被识别为表层直接因素；组织参与和村级电商服务站为浅层间接因素；耕地面积和家庭平均受教育程度为中层间接因素；户主年龄和受教育程度为深层根源因素。讨论 这些发现表明农户电商参与的多维性质，并显示同一因素在不同维度上可能具有差异化关联。因此，政策应从普遍鼓励转向通过针对性培训、组织服务、村级","Frontiers in Sustainable Food Systems","2026-09-22T00:00:00Z","论文",78,{"impact":16,"substance":51,"depth":17,"authority":18,"freshness":52,"relevant":21,"comment":53},22,9,"基于2508户全国调查数据，揭示农户电商参与的多维异质性及ISM因素层级，对数字乡村政策有实证参考价值。",[55],{"name":46,"url":43},[26,27,29,57,58],"电商培训","农户参与",[60,61],"中国乡村振兴调查 农村电商","农户 电商参与 多维","中国乡村振兴调查农村电商-3265","10.3389\u002Ffsufs.2026.1936130",{"doi":63,"openalex_id":65,"authors":66,"venue":46,"cited_by_count":35,"oa_url":43,"card":75,"direction":79,"ingested_from":81},"W7214016500",[67,69,71,73],{"name":68,"orcid":8},"Mingyang Yin",{"name":70,"orcid":8},"Zhengyin Li",{"name":72,"orcid":8},"Juan Xie",{"name":74,"orcid":8},"Yan Yan",{"tldr":76,"method":77,"finding":78,"direction":79,"opportunity":80},"基于2508户调查数据，分析农户电商参与决策、深度、广度和平台选择的多维影响因素。","2020中国乡村振兴调查数据，ISM解释结构模型分析影响因素层级。","电商培训、教育、耕地面积等对参与各维度影响不同，年龄和教育是深层根源因素。","数字乡村与农业信息化","可探究不同参与维度对农户收入与福利的差异化影响，以及平台选择的行为机制。","openalex","2026-09-23T23:30:07.352722Z",{"id":84,"title":85,"url":86,"summary":87,"summary_zh":8,"content":88,"source_name":89,"source_url":8,"published_at":90,"category":91,"cover_url":8,"hotness":12,"is_selected":13,"score":92,"score_detail":93,"sources":97,"tags":99,"search_phrases":101,"slug":104,"view_count":21,"doi":8,"paper":8,"created_at":105},1922,"克什克腾旗实施\"百千万村播矩阵\"工程 构建\"1+13+145\"旗乡村三级联动体系","https:\u002F\u002Fwww.chifeng.gov.cn\u002Fywdt\u002Fqxdt\u002F202609\u002Ft20260904_2813757.html","克什克腾旗9月4日报道创新实施\"百千万村播矩阵\"工程，明确\"百名村书记带头示范、千名基层骨干先锋引领、万名农牧民广泛参与\"的工作路径。旗委常委会审议通过《\"百千万村播矩阵\"工程实施方案（试行）》，构建\"旗级统筹、苏木乡镇主抓、嘎查村（社区）落实\"的\"1+13+145\"旗乡村三级联动体系。旗级举办嘎查村（社区）干部直播技术专题培训班2期覆盖600余人次，送教上门14场次、培训农牧民学员500余人次。","[](https:\u002F\u002Fwww.chifeng.gov.cn\u002Fywdt\u002Fqxdt\u002F202609\u002Ft20260904_2813757.html#)\n\n[无障碍浏览](javascript:void(0); \"无障碍浏览\")|[长者浏览模式](https:\u002F\u002Fwww.chifeng.gov.cn\u002Fzzllms\u002F \"长者浏览模式\")|[快捷菜单](https:\u002F\u002Fwww.chifeng.gov.cn\u002Fdbxx\u002Fwzdt\u002F \"快捷菜单\")|[蒙文版](http:\u002F\u002Fmgl.chifeng.gov.cn\u002FU_index.html \"蒙文版\")|*   [登录\u002F注册](javascript:void(0))[用户中心](javascript:void(0))\n\n![Image 1](https:\u002F\u002Fwww.chifeng.gov.cn\u002Fywdt\u002Fbanner\u002F202601\u002FW020260127565690785834.png)\n\n![Image 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09:54\n\n金秋的克什克腾草原，一部部手机连起城乡、一方方屏幕通开市场。为深入贯彻落实中央一号文件精神，推进电子商务高质量发展，克什克腾旗主动拥抱数字经济浪潮，把新媒体作为联系群众、服务发展、宣传家乡的“新农具”，创新实施“百千万村播矩阵”工程，探索走出了一条数字化赋能强村富民的新路子。\n\n高位推动部署，绘好村播工作“总蓝图”。\n\n把准方向，确立发展之策。克什克腾旗将村播工作摆在乡村振兴全局中统筹谋划，旗第十七次党代会明确提出“让手机变农具、数字变资产、电商变农活”的部署要求。旗委主要领导多次深入一线调研指导，强调要把发展农村电商、做强特色农畜产品品牌、拓宽农牧民增收渠道作为重要目标任务，为全旗村播工作提供了根本遵循。健全机制，绘好行动之图。在充分调研、反复论证的基础上，旗委常委会会议审议通过《克什克腾旗“百千万村播矩阵”工程实施方案（试行）》，明确“百名村书记带头示范、千名基层骨干先锋引领、万名农牧民广泛参与”的工作路径，为全旗村播工作绘好了“总蓝图”、立起了“硬规矩”。凝聚合力，形成攻坚之势。构建“旗级统筹、苏木乡镇主抓、嘎查村（社区）落实”的“1＋13＋145”旗乡村三级联动体系，层层压实责任、全域覆盖推进，形成全旗一盘棋、上下联动抓村播的浓厚氛围。\n\n强化本领提升，筑牢基层干部“基本功”。\n\n聚焦短板，坚持分层施训。针对基层干部“不会拍、不敢播”的能力短板，坚持分层分类、按需施教。旗级先后举办2期嘎查村（社区）干部运用新媒体直播技术专题培训班，覆盖嘎查村（社区）党组织书记、驻嘎查村第一书记及工作队员600余人次。旗妇联、就业服务中心组织老师送教上门，深入苏木乡镇开展专题培训14场次、培训农牧民学员500余人次，推动培训资源向基层一线延伸。创新教学，突出实战实训。培训采取“专业授课＋实操演练＋即时点评”相结合的方式，邀请网红村书记现身说法、专业短视频机构系统授课，把课堂搬到直播间、把教学融入实操中，60余名嘎查村（社区）党组织书记主动上台与授课老师互动直播，在直播间推介本地产品，实现学用结合、以练促学。注重转化，促进学以致用。坚持“学有所获、干有所成”，引导参训干部立足本地实际，把课堂所学转化为实战本领。截至目前，全旗已开设村播账号202个、发布短视频600余条，从“不敢露脸”到“自信出镜”，一批基层干部在实训实战中练就了真本领，成为懂技术、会经营、善传播的新型带头人。\n\n深化惠民增收，激活强村富民“新动能”。\n\n搭建平台，夯实运行之基。依托苏木乡镇党群服务中心设立“村播之家”，为各嘎查村（社区）免费提供基础拍摄设备，组织开展“村播恳谈会”“经验分享会”30余次，邀请优秀主播和业务骨干现场交流答疑，形成“村播有需求、组织有回应”的闭环服务。百花齐放，培育精品内容。各嘎查村（社区）党组织书记带头注册运营新媒体账号，涌现出一批接地气、有辨识度的优秀作品。乌兰布统苏木的嘎查党组织书记紧扣旅游优势，把草原风光搬上屏幕；新开地乡集合7个村党组织书记打造“漫甸七支书”账号，借势热门视频节奏推介燕麦产品；经棚镇多个社区党组织书记以微短剧形式解读惠民政策，让政策宣传“零距离”。转化成效，释放带动效应。村播的价值，最终体现在强村富民上。截至目前，全旗村播骨干累计开播300余场，推介克旗农特产品与文旅资源，助力本土好物走出草原、走向云端，线上销售额突破260万元。从政策宣讲到产品带货，从旅游推介到民生服务，“小屏幕”正释放着乡村振兴的“大能量”，为村集体增收、农牧民致富注入了新动能。\n\n 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29](https:\u002F\u002Fwww.chifeng.gov.cn\u002Fimages\u002FGA\\_pub.png)_[蒙公网安备15040002000101号](http:\u002F\u002Fwww.beian.gov.cn\u002Fportal\u002FregisterSystemInfo?recordcode=15040002000101)\n\n技术电话：0476-8821197(仅受理网站建设维护相关事宜)[蒙ICP备05004727号-1](https:\u002F\u002Fbeian.miit.gov.cn\u002F#\u002FIntegrated\u002Findex)\n\n承办：赤峰市政务服务与数据管理局 _![Image 30](https:\u002F\u002Fwww.chifeng.gov.cn\u002Fimages\u002FGA\\_pub.png)_[蒙公网安备15040002000101号](http:\u002F\u002Fwww.beian.gov.cn\u002Fportal\u002FregisterSystemInfo?recordcode=15040002000101)\n\n技术电话：0476-8821197(仅受理网站建设维护相关事宜)[蒙ICP备05004727号-1](https:\u002F\u002Fwww.chifeng.gov.cn\u002Fywdt\u002Fqxdt\u002F202609\u002Ft20260904_2813757.html)\n\n![Image 31](https:\u002F\u002Fzfwzgl.www.gov.cn\u002Fexposure\u002Fimages\u002Fjiucuo.png?v=1504000053)\n\n![Image 32](https:\u002F\u002Fwww.chifeng.gov.cn\u002Fimages\u002Fbottom_logo_pub.png)","赤峰市人民政府 2026-09-04","2026-09-04T01:54:00Z","政策",62,{"impact":94,"substance":17,"depth":95,"authority":12,"freshness":20,"relevant":21,"comment":96},15,14,"地方推进数字乡村建设的典型举措，有具体架构和模式，但影响范围有限。",[98],{"name":89,"url":86},[27,28,100,30],"电商助农",[102,103],"数字乡村 村播矩阵 电商助农 内蒙古","数字乡村 村播矩阵","数字乡村村播矩阵电商助农内蒙古-1922","2026-09-09T00:03:52.354115Z",{"id":107,"title":108,"url":109,"summary":110,"summary_zh":8,"content":8,"source_name":111,"source_url":8,"published_at":112,"category":11,"cover_url":8,"hotness":12,"is_selected":13,"score":113,"score_detail":114,"sources":117,"tags":119,"search_phrases":122,"slug":125,"view_count":126,"doi":8,"paper":8,"created_at":127},1341,"吉林汪清满河村 8 年人均收入从不足 8000 元翻三倍，电商示范村引领黑土地数字突围","https:\u002F\u002Fjl.people.com.cn\u002FBIG5\u002Fn2\u002F2026\u002F0827\u002Fc349771-41679425.html","2026 年上半年吉林省农村网络零售额同比增长 11.9%，高出城市 2.1 个百分点。满河村通过 20 多个平台账号、5 家钻石级店铺，实现 2023-2024 年连续两年网销额突破 400 万元；村集体收入从零突破 50 万元，建档立卡贫困户全部清零。","人民网吉林频道 · 2026-08-27","2026-08-27T01:00:00Z",68,{"impact":17,"substance":115,"depth":95,"authority":12,"freshness":38,"relevant":21,"comment":116},20,"报道了吉林满河村电商带动增收的典型案例，数据详实，具有示范意义。",[118],{"name":111,"url":109},[26,27,29,120,121],"吉林","电商示范村",[123,124],"电商示范村 乡村振兴 农村电商 数字乡村","电商示范村 乡村振兴","电商示范村乡村振兴农村电商数字乡村-1341",2,"2026-09-02T00:05:03.464517Z",{"id":129,"title":130,"url":131,"summary":132,"summary_zh":8,"content":133,"source_name":134,"source_url":8,"published_at":135,"category":48,"cover_url":8,"hotness":12,"is_selected":13,"score":113,"score_detail":136,"sources":138,"tags":140,"search_phrases":145,"slug":148,"view_count":149,"doi":150,"paper":8,"created_at":151},544,"电商对城乡融合发展的影响效应与路径分析","https:\u002F\u002Flxbwk.njournal.sdu.edu.cn\u002FCN\u002F10.6040\u002Fj.issn.1671-9352.0.2025.343","本研究构建电商-产业-城乡发展逻辑分析框架,综合评价指标体系测度山东省 16 个地级市 2014—2023 年城乡融合发展水平,并以中介效应模型检验电商发展的影响效应。研究显示,山东省城乡融合发展水平总体上升,但存在多维差异,经济融合与生态融合为主要增长动力;中介效应检验表明,电商发展能够显著促进城乡融合,并通过产业结构升级的部分中介效应实现,中介效应占比 48.7%。","[1] 邱志萍,姚婷婷. 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Qiu Zhiping, Yao Tingting. Research on the impact of the e-commerce \"double pilot\" policy on regional economic disparities[J]. Lanzhou Academic Journal, 2024(12): 46-63.\n\n[2] 田野,夏杰长. 农村电商、 农村居民就业与共同富裕[J]. 中国流通经济, 2024, 38(6): 66-76. Tian Ye, Xia Changjie. Rural e-commerce, rural residents employment, and common prosperity[J]. China Business and Market, 2024, 38(6): 66-76.\n\n[3] 曹友斌,郭峰,熊云军,等. 农村电子商务赋能乡村振兴: 兼论农村内部的数字鸿沟[J]. 经济科学, 2025(5): 185-205. Cao Youbin, Guo Feng, Xiong Yunjun, et al. The enabling role of rural e-commerce in rural revitalization: the digital divide within rural areas[J]. Economic Science, 2025(5): 185-205.\n\n[4] 张志新,蒋欢跃,李成. 数字经济赋能长三角制造业高质量发展: 空间溢出与机制识别[J]. 地域研究与开发, 2024, 43(2): 15-20, 34. Zhang Zhixin, Jiang Huanyue, Li Cheng. Digital economy empowering high-quality development of manufacturing industry in the Yangtze River Delta: spatial spillover and mechanism identification[J]. 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Financial Regulation Research, 2025(8): 40-59.\n\n[22] 郭浪,汪兰林,周茜,等. 乡村振兴背景下农村电子商务四方主体演化博弈分析[J]. 数学的实践与认识, 2023, 53(6): 109-119. Guo Lang, Wang Lanlin, Zhou Qian, et al. Evolutionary game analysis of four main bodies in rural e-commerce amidst the backdrop of rural revitalization[J]. Mathematics in Practice and Theory, 2023, 53(6): 109-119.\n\n[23] 徐永辉,吴柏钧. 产业转移、市场潜能与城乡融合: 基于空间杜宾模型的探讨[J]. 技术经济与管理研究, 2023(10): 106-110. Xu Yonghui, Wu Baijun. Industrial transfer, market potential and urban-rural integration: based on spatial Dubin model[J]. Journal of Technical Economics & Management, 2023(10): 106-110.\n\n[24] 郭亚军. 一种新的动态综合评价方法[J]. 管理科学学报, 2002(2): 49-54. Guo Yajun. A new dynamic comprehensive evaluation method[J]. Journal of Management Sciences in China, 2002(2): 49-54.\n\n[25] 钟雨妮,冯健. 互联网使用对农民户籍市民化的影响: 基于新零工经济的中介效应[J]. 地理研究, 2025, 44(6): 1638-1654. Zhong Yuni, Feng Jian. The impact of internet use on the hukou-based citizenization of rural populations: mediating effect of the new gig economy[J]. Geographical Research, 2025, 44(6): 1638-1654.","山东大学学报(理学版)","2026-08-11T16:00:00Z",{"impact":115,"substance":17,"depth":16,"authority":19,"freshness":126,"relevant":21,"comment":137},"论文系统梳理电商对城乡融合的影响，但时效性差，且为文献综述，创新性有限。",[139],{"name":134,"url":131},[26,27,29,141,142,143,144],"中介效应","城乡融合","产业结构升级","省域面板",[146,147],"产业结构升级 中介效应 乡村振兴 农村电商","产业结构升级 中介效应","产业结构升级中介效应乡村振兴农村电商-544",3,"10.6040\u002Fj.issn.1671-9352.0.2025.343","2026-08-15T00:02:55.854188Z",{"id":153,"title":154,"url":155,"summary":156,"summary_zh":157,"content":8,"source_name":46,"source_url":155,"published_at":158,"category":48,"cover_url":8,"hotness":12,"is_selected":13,"score":159,"score_detail":160,"sources":163,"tags":165,"search_phrases":169,"slug":172,"view_count":35,"doi":173,"paper":174,"created_at":184},3345,"E-commerce digitalization for sustainable agricultural and rural development: models and pathways","https:\u002F\u002Fdoi.org\u002F10.3389\u002Ffsufs.2026.1743839","This study adopts the Technology-Organization-Environment (TOE) framework as its core meso-level integrated explanatory framework, embedding digital empowerment theory to guide variable selection and causal logic. Meanwhile, it classifies the core conditional variables into technological capabilities, organizational capabilities, and environmental\u002Fstructural factors, avoiding the stacking of practical dimensions in variable selection. We find that sustainable agricultural and rural development (SARD) outcomes are not driven by single factors but by the synergistic effect of multiple configurations. Analysis identifies three distinct pathways: digital technology and agile response-driven, service and channel optimization, and comprehensive synergy. The most effective pathway synergistically combines high channel integration, high digitalization of service experience, high marketing response agility, and high precision in consumer insight. These pathways enhance agricultural marketing efficiency and advance SARD across economic, social, and environmental dimensions. Furthermore, substitution effects exist among some auxiliary factors; for instance, depth of digital technology application and precision of consumer insight can be functionally equivalent in the digital technology and agile response-driven pathway. The core theoretical contribution of this study is breaking through the traditional linear cognition of single-factor driving in the research of digital agriculture and SARD, which is prevalent in both domestic and international academia. By adopting the fuzzy-set Qualitative Comparative Analysis (fsQCA) method, we identify and theorize three typical configurational driving archetypes of e-commerce-driven SARD, namely Technology-Agile type, Service-Optimized type and Comprehensive Synergy type, reveal the mechanisms of multiple concurrent causality and equifinal paths in the digital empowerment of SARD, supplement the configurational analysis perspective for the digital empowerment theory, and provide micro-practical support for the sustainable transition theory in the context of global digital agriculture and platformization development. We recommend that agricultural enterprises strengthen digital technology, build distinctive product identities based on consumer insights, and enhance service experiences to foster sustainable transitions.","本研究以技术-组织-环境(TOE)框架为核心的中层整合解释框架，嵌入数字赋能理论以指导变量选择与因果逻辑。同时，将核心条件变量归类为技术能力、组织能力和环境\u002F结构因素，避免变量选择中实践维度的堆叠。研究发现，农业农村可持续发展(SARD)成效并非由单一因素驱动，而是多重条件组合的协同效应所致。分析识别出三条差异化路径：数字技术与敏捷响应驱动型、服务与渠道优化型、综合协同型。其中最有效的路径协同组合了高渠道整合度、高服务体验数字化、高营销响应敏捷性和高消费者洞察精准度。这些路径提升了农产品营销效率，并在经济、社会和环境维度上推进了SARD。此外，部分辅助因素之间存在替代效应；例如，在数字技术与敏捷响应驱动型路径中，数字技术应用深度与消费者洞察精准度可在功能上等效。本研究的核心理论贡献在于突破了国内外学术界在数字农业与SARD研究中普遍存在的单因素驱动的传统线性认知。通过采用模糊集定性比较分析(fsQCA)方法，我们识别并理论化了电子商务驱动SARD的三种典型组态驱动原型，即技术-敏捷型、服务-优化型和综合协同型，揭示了数字赋能SARD中多重并发因果与等效路径的机制，为数字赋能理论补充了组态分析视角，并为全球数字农业与平台化发展背景下的可持续转型理论提供了微观实践支撑。我们建议农业企业强化数字技术，基于消费者洞察构建特色产品标识，并提升服务体验以促进可持续转型。","2026-09-23T00:00:00Z",77,{"impact":16,"substance":161,"depth":17,"authority":18,"freshness":52,"relevant":21,"comment":162},21,"基于TOE框架与fsQCA方法揭示电商驱动农业农村可持续发展的三条组态路径，方法新颖、结论有理论增量，对数字乡村与农村电商实践具参考价值。",[164],{"name":46,"url":155},[166,26,27,167,168],"数字农业","可持续农业","fsQCA",[170,171],"农村电商 数字赋能 可持续发展","电商 农业营销 数字化转型","农村电商数字赋能可持续发展-3345","10.3389\u002Ffsufs.2026.1743839",{"doi":173,"openalex_id":175,"authors":176,"venue":46,"cited_by_count":35,"oa_url":155,"card":179,"direction":79,"ingested_from":81},"W7214123656",[177],{"name":178,"orcid":8},"Qian Shan",{"tldr":180,"method":181,"finding":182,"direction":79,"opportunity":183},"基于TOE框架与fsQCA，识别电商数字化驱动农业农村可持续发展的三条组态路径。","TOE框架、数字赋能理论、fsQCA方法，分析多条件组态。","高渠道整合、高服务体验数字化、高营销响应敏捷与高消费者洞察精准组合最有效，存在替代效应。","可探究不同区域或平台情境下组态路径的适用边界，以及替代效应的动态演化机制。","2026-09-24T23:30:08.046331Z",{"id":186,"title":187,"url":188,"summary":189,"summary_zh":8,"content":8,"source_name":190,"source_url":8,"published_at":158,"category":11,"cover_url":8,"hotness":12,"is_selected":191,"score":192,"score_detail":193,"sources":197,"tags":199,"search_phrases":204,"slug":207,"view_count":35,"doi":8,"paper":8,"created_at":208},3291,"让数智技术更好服务强农惠农富农——《数字乡村高质量发展行动计划（2026—2030年）》解读：智慧农业聚焦增产增效","https:\u002F\u002Fwww.cnii.com.cn\u002Frmydb\u002F202609\u002Ft20260923_761964.html","中国信息通信研究院政策与经济研究所副研究员赵佳佳解读：面向十五五，智慧农业是推动产量产能、生产生态、增产增收协同发展的重要支撑。应推广人工智能与农业融合应用场景，结合智能育种、无人农机作业等方向的研发与试验，让技术更好适应农业生产需求。农业社会化服务是数智技术落地的重要依托，应让数字化、智能化手段更好服务农户的生产需要。北京大学现代农学院中国农业政策研究中心研究员王悦：2025年全国农村网络零售额首次突破3万亿元；十五五将构建多层次农村电商综合服务体系，培育多元化新型农村电商主体；推进县级物流配送中心、乡镇快递网点数字化、智能化改造；在确保安全前提下按需有序推广低空物流。","中国工信新闻网 2026年09月23日",true,86,{"impact":194,"substance":51,"depth":195,"authority":19,"freshness":52,"relevant":21,"comment":196},26,17,"国家级数字乡村行动计划解读，含权威专家观点与最新数据，政策与产业价值兼具，值得进入每日精选。",[198],{"name":190,"url":188},[26,200,27,201,202,203],"十五五","智慧农业","农业社会化服务","低空物流",[205,206],"农村网络零售额 3万亿","农业社会化服务 低空物流 农村电商 数字乡村","农村网络零售额3万亿-3291","2026-09-24T00:03:57.043607Z"]